Pride of place for Cineworld

Keen to grab the attention of causal cinema-goers, we were tasked by Cineworld to create an engaging and topical, free-standing retail display unit that evoked festive memories and encouraged passers-by to find out more.

Christmas is a key time for entertaining and gift-giving – and Cineworld offered their customers the chance for a slice of both through Unlimited, their membership subscription programme, and one-off gift cards.

Working with the Christmas spirit

Inspired by the theme of a warm winter fireplace adorned with Christmas stockings, we set to work on bringing the creative vision to life – all within a fixed budget. Our longstanding relationship with Cineworld also meant we were able to effectively ‘road test’ the marketing display with the products in-situ at a local store, before being placed in cinema foyers across the UK.

Working in collaboration with the client, our POS display team was able to produce and distribute a fully functional display unit.