Pride of place for Cineworld

Keen to grab the attention of casual cinema-goers, Cineworld asked us to create an engaging, topical, freestanding retail display unit that evoked festive memories and encouraged passers-by to find out more.

Christmas is a key time for entertaining and gift-giving, and Cineworld offered its customers the chance for a slice of both through its membership subscription programme Unlimited and with one-off gift cards.

Working with the Christmas spirit

Inspired by the theme of a warm winter fireplace adorned with Christmas stockings, we set to work on bringing the creative vision to life, within a fixed budget. Our longstanding relationship with Cineworld also meant we were able to effectively road test the marketing display with the products in-situ at a local store, before it was placed in cinema foyers across the UK.

Working in collaboration with the client, our POS display team was able to produce and distribute a fully functional display unit.