Bringing dream getaways to life

Considering sustainability in brochure production

As one of the brand’s main pieces of marketing collateral to promote its getaways, the brochures need to showcase and heighten the beauty of the handpicked properties available in some simply stunning locations. For this project, the objective was to create a brochure that retained its luxury appeal, achieved through meticulous quality image reproduction and print finishes, while also ensuring it could be produced sustainably. As one of only a handful of FSC-accredited printers that can offer Carbon Balanced Paper and production options (working alongside the World Land Trust), we were confident that our print offering would support Ionian & Aegean Island Holidays’ sustainability values.

Perfecting the print campaign

Understanding the need for cost-effectiveness without compromising quality, Linney proposed adjustments to the brochure’s specifications. These tweaks included altering pagination for more efficient printing and transitioning from a small parcel to a large letter postage band, significantly reducing costs for the brand. With the size confirmed, the team built into the schedule the time needed to order specially made paper to accommodate the brochure’s non-standard size.

Adding luxury through print finishes

To align the brochure’s look with the content within, we worked with the brand to utilise print finishes that would heighten the luxury feel. We recommended using silver foil blocking and embossing on the cover to bring tactility to the brochure, enticing readers to explore the holidays within. The reflective quality achieved through the silver foiling ensured the brochure wouldn’t be lost in the home when received in the post.  

What stands out about our handling of this project isn’t just the end product – a brochure that speaks volumes about luxury and quality – but also the journey in getting there. Our consultative approach, commitment to sustainable practices and ability to provide cost-effective solutions without sacrificing quality set us apart. This project used our comprehensive offerings from concept through to execution, ensuring that the final product was environmentally conscientious and a true testament to the beauty and allure of the Ionian and Aegean islands.

Linney – your destination for luxury travel brochures

At Linney, we pride ourselves on understanding the needs and requirements of the brands we work with, becoming an extension of the brand’s team and producing outputs that resonate with customers. With over £25 million invested in industry-leading technology and equipment in the last decade, our facilities enable us to deliver high-quality, quick turnaround, multi-format and personalised print at cost-effective prices. Get in touch to learn more.