McDONALD’S
Getting a kick out of print
Our creative and print teams collaborated with McDonald’s on a Fun Football activity book to help get kids moving.
- Creative
- PR
Inspiring young minds across the UK
In partnership with our client McDonald’s and the FA, we designed, printed and distributed 200,000 booklets to children across the UK, with the aim of inspiring them to take up football.
Football is fun
The Fun Football Programme, supported by McDonald’s, is an FA initiative that aimed to supply children with five million hours of football over a four-year period. The scheme was intended to give children from all backgrounds the chance to take part in free local football sessions led by qualified coaches.
The power of print
Linney developed a Fun Football activity book to support the project. The challenge was to excite younger children, aged from five to eight, about the game, extending the programme’s reach to those who might never have engaged with football before. Filled with challenges, puzzles, games and stickers, the booklet also contains live action shots captured by Linney’s photography team.
Launch event
The programme launch took place at the England football team’s headquarters at St George’s Park, Burton upon Trent. The Linney team was there to experience the scheme’s official kick-off by then England manager Gareth Southgate, who was on hand to offer tips and advice, alongside Manchester United WFC manager and McDonald’s ambassador Casey Stoney. Interest in the books surpassed expectation with more than 10,000 orders in the first 10 days.