Brand beyond borders

Experian PLC acquired a majority stake in Arvato Financial Solutions Risk Management, Germany’s second-biggest credit provider. As usual with any merger, this transition required a clear and effective rebrand. Linney was on hand to help.

Creative comms

We began by developing concepts for an appropriate feel-good welcome gift for all Arvato people based across Germany and in neighbouring countries. With remote client sign-off, we needed to source the gifts, design and create the packaging and facilitate simultaneous delivery to more than 100 colleagues.

Interior design from afar

It was also vital to transform the external and interior branding of the Arvato estate of five major offices. Linney appointed Germany-based partners to scope and survey each site. They measured every meeting room, lobby, corridor and kitchen, enabling the interiors team at Linney to model and design each space accurately. We developed a design kit with graphic patterns, language and logos to encourage consistency across each site, working in close collaboration with the relevant teams based there.

Taking shape

In less than four weeks, we redesigned each space in each location with Experian branding. Gifts were sent to all staff across Europe, and the rebranding of each office was in place for our client’s shareholder announcement deadline.