Heaven Scent
An eau‑so‑stunning influencer seeding campaign for Clive Christian Perfume
We partnered with Clive Christian Perfume to help launch the latest fragrance in its Addictive Arts Collection, Strange Heavens Out Of The Blue. The luxury perfume house asked us to design and produce a premium seeding kit capturing the character and quality of its newest scent, giving influencers an elevated unboxing experience that would stand out on social and reflect the brand’s prestigious heritage.
- Packaging
- Fragrance
- Influencer activity
- Beauty
- Premium Seeding kit design
- Sourcing & production
- Creative development
Unbottling the story
How the Addictive Arts Collection Inspired the Campaign
The Addictive Arts Collection is all about decadence. Each expertly crafted scent is inspired by the work of a British literary great, from Shakespeare to Yeats. We worked with Clive Christian Perfume’s marketing team to immerse ourselves in the narrative behind Strange Heavens Out Of The Blue – a bold, heady blend encased in a cobalt blue bottle designed by contemporary artist Domingo Zapata.
Zapata’s artwork, influenced by his trademark pop-surrealist style, formed the foundation of our design. We also sourced a range of premium components and materials to create a sense of theatre and discovery for influencers. Each element worked in concert to distil the scent’s essence into a secure and stylish keepsake.
Crafting the experience
Bringing the creative concept to life
We collaborated with the Clive Christian team to evolve the early creative concept into a cohesive, premium seeding kit. Our production and design specialists sourced high‑quality materials and finishes that echoed the fragrance’s artistic direction, ensuring every detail felt luxurious and deliberately crafted.
From structural elements to tactile components, each part of the kit was selected to elevate both the fragrance and its narrative. The result was a polished, visually striking keepsake that gave influencers a memorable unboxing moment — one that encouraged standout content across competitive social feeds.
Hard launch
Driving creator engagement across TikTok and Meta
The seeding kit formed a core part of a wider launch strategy designed to strengthen Clive Christian Perfume’s digital reach and visibility. The design proved a hit with influencers, generating major buzz across TikTok, Meta and other visual‑first platforms.
Creators responded enthusiastically to the premium presentation, sharing detailed unboxings and beautifully shot content that amplified the fragrance’s story and elevated its presence ahead of launch.
