Pretty different influencer boxes

Urban Decay is a cruelty-free, high-performance makeup company, which stands for individuality. So, when it decided to send its new Naked Mini Eyeshadow Palettes out to influencers, Urban Decay knew it wanted to bring theatre to the experience. We were excited to create a bespoke influencer box for Urban Decay that represented its brand perfectly.

The brief

Urban Decay wanted to stir up excitement for its new product launch – Mini Naked Palettes. Eyeshadows, one of the brand’s most loved products, were an easy choice for an influencer box. The 300 bespoke influencer boxes needed to feel luxurious, as they were sent to a range of influencers, from niche content creators to celebrities in the beauty world.

A bold influencer box

Armed with beautiful assets and clear brand guidelines, our creatives worked on the box design. Standing out to influencers was a top priority, so we created various options for Urban Decay, aiming to reflect its status as a premium brand, by giving it a luxurious feel. Black and gold are often the first choice for luxury packaging, but the team chose black and silver, which kept the box looking modern and sleek.

As Urban Decay’s products are known for their colour, the packaging couldn’t be all monochrome. The box opened with a burst of colour, with a design matched to the product. Key information for the influencer, such as price, was printed on the inside to save cardboard.

An influencer box for a premium brand such as Urban Decay needs not only to look the part but also feel it. Our structural team tested many iterations of the influencer box to ensure opening it would be a smooth, theatrical experience. The packaging needed to be high quality to reflect the products inside. We created a box that came open in two parts, revealing the star of the show first, then the other makeup goodies underneath.

A premium offer

Premium brands require striking designs that look, and feel, great. A bespoke influencer box means that your products can be shown off in the best way possible, making that all-important first impression with followers on social media. With influencer marketing growing, now's the time to speak to the experts on how to create a box that will get social media buzzing.