Hitting the spot on social

Targeting spots

Acnecide is a spot treatment brand owned by the pharmaceutical group Galderma. Its medicinal treatments contain 5% benzoyl peroxide, which is designed to kill the bacteria that cause spots.

Insight-led approach

Linney has an experienced insight team that supports every aspect of our creative production process. So when our client needed some research on the target consumer market for two of its skincare brands, we were a natural fit.

Focus on the audience

Our insight team was tasked with identifying Acnecide’s UK target audience, to focus marketing efforts on those consumers’ specific needs and desires. Galderma was so impressed with the results that Linney was then invited to pitch for a multi-channel creative campaign, with Acnecide’s target audience in mind.

The solution

Linney came up with a bold look and feel that we felt would work well across social, our client’s web pages and partner brands’ ecommerce sites, as well as being easily transferred to POS and other printed material.

From social to TV

From the initial success of a simple insight piece, Linney became Acnecide’s lead creative and social media agency for the UK. Our end-to-end social support for Acnecide, from strategy to visual content, copywriting and community management, included analytics to help improve and optimise future creative and boost follower engagement.

As well as this, Linney created a series of engaging bumper adverts for ITV2 Showtime, designed to catch viewers’ attention before, during and after shows such as Ibiza Weekender, Zomboat and Keith Lemon’s Celebability, putting the Acnecide brand front of mind, and combining short, snappy copy lines with jarring soundtracks and the tag line “Acnecide sponsors ITV2 Showtime. Clearly.”

The results

On social, more than six million people viewed our Acnecide content, with more than 350,000 people having engaged with it.

+350,000 Engagements on Acnecide
content on social