Behind the scenes of L’Oréal Professionnel influencer boxes

Since 1907, L'Oréal has been providing customers with innovative products in the skincare, haircare and cosmetics categories including L’Oréal Professionnel, aimed at hair salons and beauty businesses across the country. L’Oréal approached Linney to help create a buzz around two of its product lines: Curl Expression Dia Light Booster. Having worked with the L’Oréal team for several years on in-store retail displays, we were invited to manage its influencer campaigns and social listening.

The project required support across the campaign lifecycle from packaging and creative to manufacturing and fulfilment of the boxes.

The Curl Expression Influencer box

This influencer box contained shampoos, conditioners and treatments for hair enthusiasts and professional salons. With so many large products inside, extra care was needed to make the box as compact as possible.

The size of the products wasn’t the only challenge for our display team; the products also had considerable weight to them so our designers had to get creative when designing the holding tray for the products. It needed to make the packaging look good and keep the products in pristine condition.

After thorough testing our team created three influencer box designs. We delivered 170 across the country as part of L’Oréal’s campaign: 50 to microinfluencers (3,000 to 100,000 followers), 70 to macroinfluencers (100,000 to 1 million followers) and 50 to salons.

Dia Light Booster influencer box

L’Oréal’s new hair colour toner, in five different colours, needed five different artworks. To save on cardboard materials and postage, our team created a design for a compact box. Despite its petite size, all product and campaign information for the salon audience was included, and 300 salons received one of the five boxes, in violet, red, copper, ash or gold. The box design reflected the products inside; our creative team matched the pearlescent colour from the inner to outer box to create a luxurious feel.

Influencing the influencer

L’Oréal puts great emphasis on sustainability, and so each influencer box was completely recyclable. 

Our packaging team combines in-house design with seamless logistics, meaning we can support your influencer box launch from creation to delivery.