A royal retail display

How we made a magical POS display

When hair care giant John Frieda, a customer of ours for three years, requested our expertise on a unique point-of-sale display, we were delighted to work on something extra special.

As the official haircare sponsor for the Cinderella film, John Frieda wanted to bring the magic in-store to Superdrug. The film, streamed on Amazon Prime, is a bold, musical reimagining of the classic fairytale. Our creative team, briefed that the retail display must embody the essence of Cinderella, gathered a deck of music and artwork from the movie, using deep blues, rich purples, moons and stars. The theme of Midnight was selected, reflecting the whimsical beauty Cinderella symbolises. One iconic image of Cinderella is the dress, so our team focused on giving it centre stage on the unit.

Once the design was finalised by John Frieda and the leading lady, Camila Cabello, the custom retail display stands were put into production. 

The bespoke design meant packaging had to be specially created so the unit wasn’t damaged in transit, and several test deliveries were conducted. With 100 stores initially receiving double units of the full dress, and more than 400 stores allocated half units shortly afterwards, prompt delivery was paramount, as the unit was only on display for eight weeks.

Sustainability was front of mind; our eco-friendly retail displays are made from cardboard and so are easily recycled.

Our retail display services

Our world-leading technology ensures we can deliver to the short deadlines needed in point-of-sale displays. Working with customers across many sectors such as beauty, health and wellbeing, and food means we use best practices and ideas across our work. We can manage a project from beginning to end, from initial designs to production and fulfilment. Alternatively, we can pick up a project and swiftly fit into your supply chain.

If you would like to find out more, please get in touch.