Creating an immersive outdoor product film

Known for its high-performing outdoor gear, Terra Nova has built a reputation for technical innovation and world-class quality. To meet the needs of its customers, it has three distinct brands under the Terra Nova umbrella: Terra Nova Equipment, Wild Country and Extremities. 

Terra Nova approached Linney to create a suite of assets for Extremities’ launch of its winter 2022 outdoor clothing range. The key to success in the project was authenticity, in both the cast and the environments used.

Filming on location

With the brand keen to return to its outdoor roots and showcase its products in situ, our Film Production team decided the Lake District would provide the perfect backdrop. After sourcing the perfect location within the Lake District, we gathered an expert crew of 15 for the four-day shoot. Our team had to immerse itself in the experience ­– packing light (including the film equipment) and being ready to contend with any weather condition. The final filming destinations would have to be reached on foot. 

The campaign assets were going to be utilised across different marketing channels, from the website and social media to an event stand, so Terra Nova needed all the footage in high resolution. The team used vintage anamorphic prime lenses to show off the expanse and beauty of the product in the locations. Our team also used a drone unit to showcase the outdoor activities from the best angle.  

Capturing authentic footage for the campaign

Brand authenticity was a crucial part of the brief. Terra Nova wanted the products to come to life using inspiring locations and real outdoor enthusiasts to showcase the products’ intended use. Understanding the importance of making the campaign look genuine, we looked for athletes, sportspeople and brand storytellers to help create and amplify the content. Our Film team managed the talent recruitment for the shot. 

Using nature as the backdrop to the piece authentically portrayed Terra Nova as a leader in outdoor gear and ensured the shoot’s success. Terra Nova’s Extremities product line was brought to life with an engaging video that the brand could use across its ecommerce website, sales packages and events. 

Bring your brand to life with an engaging campaign film 

Whether you’re looking to capture an immersive film on location or in a state-of-the-art studio, our Film Production team is adept at intuitively gathering creative content that resonates with your customers. Want to find out more? Let’s talk.