How the dream ice-cream brand turned to Linney for big screen presence.
What could be better than catching a blockbuster at the cinema with friends? How about when you’ve a scoop of Ben & Jerry’s to keep you company too? With the World’s favourite ice cream brand serving more people in its dedicated ‘scooping’ and cinema sites across the country, Linney was enlisted to provide dynamic screen content alongside traditional POS materials for this rapidly growing estate.
Embracing Ben & Jerry’s iconic visual language, we set about bringing the brand’s irreverent wit to the screen. We combined the brands’ delicious photography with 3D modelling and animation to bring to life all the famous scoops, shakes and flavours, from Cookie Dough to Hazel-nuttin’ but Chocolate and Mississippi Mud Pie. Pushing our content to screens across the UK, the we’re all now seeing the great benefits variable content brings, whilst still ensuring all the traditional, printed POS materials in store are doing a great job in delivering for this very tactile, authentic brand.
So how to top all that? Well, we’re an ambitious lot of course, so to truly unleash the potential of our screen content, we’ve been using state-of-the-art 3D scanning to go to the next-level. This progressive and exciting approach opens up a new world of creativity for Ben & Jerry’s, whilst remaining true to the brand’s spontaneous playful and very genuine character. Keep checking back for when we go 3D ‘scooper-sonic’!