Using a 3PL partner to fulfil orders in a new territory

HydroJug, a US-based reusable water bottle company, has been shaking up the hydration market since introducing its half-gallon water bottle. Wanting to expand its audience reach and enter the UK and EU markets, HydroJug approached Linney to provide an ecommerce fulfilment solution to launch in the new territories.

Scaling an ecommerce business for a new market

HydroJug wanted a third-party logistics (3PL) provider in the UK that could advise on frequently changing import rules and store and ship its products. It needed a fulfilment partner working around demand peaks and delivering the goods on time and in good condition across the UK and Europe.

Having seen its fellow ecommerce company Alphalete successfully use Linney for ecommerce fulfilment, HydroJug contacted Linney to provide a similar, flexible fulfilment solution.

Meeting the needs of the changing market

HydroJug already had a successful Shopify ecommerce website for its US audience. It knew what was working well and what it wanted to replicate for new markets. We worked on cloning the US site for the UK and EU, giving HydroJug the ability to edit product copy and pricing to make it relevant for the new markets and rank in product search results.

The ecommerce website connected with our stock management and order fulfilment marketing technology MyCentre. Joining the dots between systems meant HydroJug could see real-time order demand and stock levels, offering key insight to order new stock and ship it to us before any stock ran short. Creating the UK and EU versions of the website enabled a seamless transition between orders placed through the Shopify site and the fulfilment solution at Linney.

Looking to the future

Since the UK and EU launch, tens of thousands of products have left our warehouse. Linney was well placed to support with HydroJug’s ambition to fulfil more than 400,000 orders in the UK and EU markets within its first few years of trading in the UK.

How we can help

With the ability to scale up alongside the needs of each company, our experience as a UK marketing and fulfilment services provider gives new and growing ecommerce businesses the complete fulfilment solution. To find out how we could provide your ecommerce solution, please get in touch.