Pride of place for Cineworld
Our 3D display experts created a unique Christmas-themed POS display fit for every foyer.
- Retail display
- Creative marketing
- Visual merchandising
Keen to grab the attention of causal cinema-goers, we were tasked by Cineworld to create an engaging and topical, free-standing retail display unit that evoked festive memories and encouraged passers-by to find out more.
Christmas is a key time for entertaining and gift-giving – and Cineworld offered their customers the chance for a slice of both through Unlimited, their membership subscription programme, and one-off gift cards.
Working with the Christmas spirit
Inspired by the theme of a warm winter fireplace adorned with Christmas stockings, we set to work on bringing the creative vision to life – all within a fixed budget. Our longstanding relationship with Cineworld also meant we were able to effectively ‘road test’ the marketing display with the products in-situ at a local store, before being placed in cinema foyers across the UK.
Working in collaboration with the client, our POS display team was able to produce and distribute a fully functional display unit.
“The units look fabulous and they’re really capturing the attention of people in the foyers. They’ve captured the Christmas spirit we wanted to add to our spaces without taking up any of our already limited counter areas”
Senior Corporate Sales and Partnerships Executive