Taking ecommerce to the next level

We’ve been helping a fast-growing fitness brand succeed with UK and international audiences.

  • Ecommerce
  • Fulfilment
  • Warehousing

Online apparel

Alphalete is a fast-growing fitness apparel brand, finding fame on Instagram. Even though it’s one of the most established and popular ‘social’ sportswear brands, competition is fierce and it’s crucial to make the most of direct sales through ecommerce.

Social hero

With a strong presence on Instagram and a huge online following, Alphalete drives product sales through social channels. Using the power of social influencers, Alphalete has created a loyal fan base who are keen to be aligned with the brand and show their allegiance on social media – particularly through new product launches.

Up for the challenge

As global sales expanded, Alphalete needed a proactive partner that could support its new product launches. With huge online demand, new product lines sell out quickly when launched – this requires a speedy response from a partner that can scale up rapidly to meet consumer demand.

Speedy service

Alphalete approached Linney to manage its clothing orders and returns for the UK, Africa and EMEA and ensure outstanding customer service. To ensure the swiftest possible order-to-fulfilment rate, both parties agreed to two-way integration via Shopify (online webshop) and Linney’s own stock management system.

The results

Alphalete is now able to keep on top of stock levels and order updates as well as being reassured that Linney is handling each order quickly and effectively. Since the collaboration began, we’ve handled over 81,000 orders per year. More than 220,000 Alphalete garments and accessories have been picked, packed and despatched to happy customers. Over 630 pallets of stock have passed through our warehouse in the past year.

“We are a ‘launch based’ company and so experience very high peaks and troughs whenever we have a release. Linney quickly adapted to our very intense requirements – and now has this down to a fine art.”

Design Director, Alphalete

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