Hitting the spot on social

Cross-channel creative for Acnecide, featuring social, TV, print and more.

  • Social
  • Advertising
  • TV

Targeting spots

Acnecide is a spot treatment brand, owned by the pharmaceutical group Galderma. Its medicinal treatments contain 5% benzoyl peroxide, which is designed to kill the bacteria that cause spots.

Insight-led approach

Linney has an experienced insight team that supports every aspect of our creative production process – so when our client needed some research on the target consumer market for two of its skincare brands, we were a natural fit.

Focus on the audience

Our insight team was tasked with identifying Acnecide’s UK target audience, in order to focus marketing efforts on those consumers’ specific needs and desires. Galderma was so impressed with the results that Linney was then invited to pitch for a multi-channel creative campaign – specifically with Acnecide’s target audience in mind.

The solution

Linney came up with a bold and unique look and feel that would work well across social, our client’s web pages and partner brands’ ecommerce sites – as well as being easily transferred to POS and other printed material.

“We’re proud to have helped Acnecide launch their GSL products in the UK. Due to the success of year one, an agreement is now in place to extend and continue our great work in 2021. The team at Galderma are great and we're really looking forward to creating more awesome work for them!”

Account Director, Linney

From social to TV

From the initial success of a simple insight piece, Linney is now Acnecide’s lead creative and social media agency for the UK. We provide end-to-end social support for Acnecide, from strategy to visual content, copywriting and community management – including analytics that help improve and optimise future creative and boost follower engagement.

As well as this, Linney has recently created a series of engaging bumper adverts for ITV2 Showtime, designed to catch viewers’ attention before, during and after shows such as Ibiza Weekender, Zomboat and Keith Lemon’s Celebability, putting the Acnecide brand front-of-mind. The creative treatment combines short, snappy copy lines with jarring soundtracks and the tag line “Acnecide sponsors ITV2 Showtime. Clearly.”

The results

Our adverts will be broadcast for a minimum of 135 hours by the end of 2020. On social, more than six million people so far have viewed Acnecide content, with over 350,000 people having engaged with it.

Engagements on Acnecide content on social
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