Fulfilling expectation
Speed and sophistication set in stone for landscape gardeners across the UK.
- Fulfilment
- Sampling
- Ecommerce
Relaunching a brand
Bradstone is a British company that sells quality, responsibly sourced stone products. Two years ago, the brand (part of Aggregate, a key client of Linney), relaunched its website, bradstone.com. The revamped website includes an option for users to order a maximum of three product samples, as well as the Bradstone brochure – and this is where our state-of-the-art fulfilment services come into play.
Streamlined system
Bradstone receives around 10,000 orders of sample stone products per year. In addition, more than 140,000 individual brochures are requested. Linney fulfils all of these orders from our centrally located warehousing and distribution centre. Some 116 separate SKUs are sent from Bradstone to Linney, and are all labelled individually to ensure consistency and accuracy. Using a streamlined process, each labelled item is placed in a picking location to enable quick despatch once customer orders come in.
The personal touch
Our sophisticated stock systems mean we can receive orders and turn them around quickly, processing and picking samples from stock for next day delivery. Samples are combined with a personalised letter addressed to the recipient, signposting them to their the nearest Bradstone stockist. Orders are checked for quality and accuracy before despatch, then expertly packed into a bespoke box and made ready to be sent on a tracked delivery service.
Quality is key
Dedicated project managers review stock quantities on a daily basis, ensuring that the Bradstone website is updated when a certain item of stock is unavailable. In addition to this, consistency is ensured with regular QC checks by dedicated warehouse staff.
The results
Since the collaboration began, we’ve succeeded in despatching over 78,000 Bradstone samples and 87,000 brochures. We’re proud that our fulfilment support helps Bradstone customers to make their landscaping dreams a reality.
“Linney is an essential part of our operations, providing an end-to-end service for our fulfilment needs, from warehousing to stock management and control to pick and pack and delivery. We trust Linney to provide our customers with a seamless service and have the confidence that they deliver operational efficiency with accuracy and speed.”
Head of Corporate and Marketing Communications, Aggregate Industries UK Ltd.
