Custom motorbike launch

Linney was commissioned to help bring the Triumph Factory Custom motorcycle collection to market, celebrating hand-crafted bespoke design, performance and finish.

  • Photography
  • Ecommerce
  • Print

Celebrating beautiful design

Combining our expertise in specialist motorcycle marketing with our passion for creating beautiful imagery, we worked with our longstanding client Triumph Motorcycles to help our company's iconic products take the spotlight.

New custom models

Linney was recently invited to help Triumph launch an exclusive, limited-edition range of ultra-premium motorcycles: the Thruxton, Bobber, and Rocket 3. We worked closely with Triumph, planning numerous studio and location photography shoots to capture a range of press launch images. The photography was also used for Triumph’s website, across social media and in several print communications.

Bespoke storytelling

Telling the story of each model of motorcycle and how it is made, the images were a central part of a personalised handover brochure, designed and printed by Linney, destined for the lucky owners of these very exclusive bikes. We designed, artworked and printed a personalised, individually numbered handover brochure and certificate, using premium materials and foiling techniques. The brochures are designed to inform and inspire, serving as a real ‘coffee table showpiece’ for motorcycle enthusiasts.

Fulfilment and beyond

As well as designing and creating the brochure, we were responsible for the print production of the individually numbered brochures and certificates, before distributing them across the globe to Triumph’s network of dealers.

“I just wanted to drop you a note to say that the photography for the Bobber TFC has gone down really well – everyone has said how amazing the images are! So thought I’d share that with you…good work – well done!”

Global Marketing Communications Coordinator, Triumph Motorcycles

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