Cross-channel films for Triumph

The Brief

Promote fresh interest in Triumph’s Street Triple and Street Triple RX models among bike enthusiasts.

Our approach

To produce two high-quality, 30-second films for pre-roll advertising on Triumph’s YouTube and social media channels, alongside a fuller 90-second version for use at international events.

Using a theme of ‘taking flight’, the films feature a crow as a living metaphor for the bikes, set against an industrial environment.

For a location, a huge disused power station offered enormous scope for the bikes to perform and enabled us to capture incredible imagery – including sweeping drone footage.

Always eager to deliver value and cost efficiency, we also explored how to get even more from the film shoot time, capturing stills for use in the wider campaign.

“I’ve been lucky enough to go on many location shoots in my career but this was undoubtedly the most exciting.”

Account Director, Linney