Creative charity fulfilment
How we helped Mind inspire the nation to get crafty.
The charity Mind carries out vital work, supporting people experiencing mental health issues. To help raise money and awareness, the Mind Christmas ‘Crafternoon’ takes place on 1 December each year, encouraging friends and family members to get together and create works of art and craft, raising awareness and funds in the process.
Delivering when it matters
Given our experience in delivering for other charitable campaigns, Mind commissioned Linney to design the packs, which feature various support items – including a guide, craft templates, recipes, posters, decorations and a collection box – all crucial items to help the event run smoothly on the day. We printed, produced and fulfilled the items for the packs, with our usual QC measures to ensure each item arrived in perfect condition.
Concept to completion
We created over 75,000 individual items of promotional material for around 5,400 kits for the Christmas Crafternoon campaign in 2019 – making this the biggest event for Mind in 2019.
“We are delighted with this year's Christmas Crafternoon kits. The printing has been of fantastic quality and the mixture of coated and uncoated stock has really helped to give the kits a crafty feel - we've had so much positive feedback from our supporters.”
Community Fundraising Coordinator, Mind