ASMR adverts for MTV
SHHH… Sometimes, to be heard, we need to be quiet.
This is the concept our creative team applied to a series of new MTV adverts for pharmaceutical skincare brand Acnecide.
Taking inspiration from the enduring ASMR (autonomous sensory meridian response) trend, we’ve created a range of visual and sonic sensory experiences and made them into TV idents – breaking up the ‘in your face’ aesthetic of MTV.
The story so far...
We create brand strategy, social messaging, instore POS and more for Acnecide, which resonates well with our target audience and has boosted the commercial success of the brand.
Back in 2020, we created a series of bold, ‘anti-advertising’ style idents for Acnecide on ITV2.
Resulting in 55 million impressions and a jump in click-through rate to the Acnecide hub, the ads were so well-received that the channel recommissioned them. This, in turn, led to interest from other places – including MTV.
The whole experience
With input from our experts in creative strategy, sound effects, film and more, we’ve created a series of arresting sensory ‘anti-ads’ that we hope you’ll love.
Check out MTV from 7pm to catch our work.
“Engaging consumers through social and TV is about not just filling in the blanks, but having a conversation. Developing a strong tone of voice is key, then applying a bold, consistent look and feel through all touchpoints in the consumer journey. We’ve reimagined our initial ITV2 concept to suit MTV as a channel – and carry on the conversation on social – right through to instore.”