A sparkling 3D POS campaign
Catching film fans' attention with creative work in 3D
- 3D design
Making Cineworld the star attraction
We’ve been working with Cineworld to bring its print, social, digital and customer experiences to life for several years – and we’re especially proud of a recently completed 3D POS project. In a bid to add festive cheer to Cineworld locations up and down the UK, the Linney 3D team created eye-catching point-of-sale pieces to inspire and delight film fans.
Flexible display design
Despite budget restrictions and more than 100 different cinema locations to consider, we developed a design that would fit each space optimally – and tie into Cineworld’s ‘Charades’ Christmas theme. After careful consideration and discussions with the client, our 3D team created a ‘tree’ made from charade cards. Starting with a white mock-up, our on-site team applied creative flourishes, topping the tree off with a sparkling Cineworld star.
The resulting POS proved to be an instant hit. The distinctive use of card to tie into the campaign theme, combined with the Cineworld star on the top, meant the promotion was on-brand and became a stand-out feature in every cinema.
“The Christmas tree concept was successful in bringing our campaign to life within our foyers. Cinemas enjoyed building the trees, and some even used theirs to display our gift boxes. True to our campaign, the Charades Christmas tree gives a twist on the traditional.”
Campaign Marketing Manager, Cineworld