A first-class internal comms magazine
Linney designs, writes and publishes a new quarterly magazine for Royal Mail’s 150,000 people that reflects the organisation’s drive for modernisation and inspires colleagues to play their part.
- Internal comms
For more than 50 years, Royal Mail colleagues have been kept informed about the projects and people shaping its business through the pages of a monthly employee publication, Courier.
Reimagining a classic
We assembled a Linney team featuring an editor, art director, project managers and account director to review and update Courier’s current format – a busy tabloid newspaper. We proposed a refreshed publication: a quarterly 44-page magazine with a mission to ‘update, inspire and celebrate’. This new look and feel allows for larger, vibrant images and in-depth features.
Complete internal comms
Importantly, the Courier team works alongside Linney’s film crew, who deliver a weekly TV show for Royal Mail. This joined-up editorial approach means the teams share story ideas, allowing us to efficiently deliver complementary content across Royal Mail’s internal communications channels. Using QR codes within stories links readers to further information about the topic covered – either in content-on-demand films, website articles or social media posts.
Sharing what matters
The publication combines first-person articles from leaders and colleagues with news, human interest features and competitions. Crucially, stories about strategy are shared by frontline colleagues, demonstrating the impact on – and improvements for – those involved. It’s about reinforcing not just what’s happening, but why and what it means, using peer-to-peer voices across a diverse range of roles and locations. Courier magazine is printed on paper from responsible sources and delivered to the homes of current and retired Royal Mail colleagues.
Feedback on the winter 2020/21 launch edition was universally positive. Readers and leaders initially concerned about the move from fast-paced tabloid newspaper to glossy magazine praised the mix of accessible and engaging business and human interest stories in an attractive new format.
“Linney teams ‘get’ our business. They understand our needs. They help us to push boundaries. It feels like this is just the start.”
Senior Channels Manager, Royal Mail