A first-class internal communications magazine

Delivering messages

For more than 50 years, Royal Mail colleagues have been informed about the projects and people shaping its business through the pages of Courier, a monthly employee publication. 

Reimagining a classic

We assembled a Linney team featuring an editor, art director, project managers and account director to review and update Courier’s current format, a busy tabloid newspaper. We proposed a refreshed publication: a quarterly 44-page magazine with a mission to “update, inspire and celebrate”. The new look and feel allow for larger, vibrant images and in-depth features. Fundamentally, these changes bring the publication into the new age of print while maintaining the core brand principles. 

Complete internal communications

The Courier team works alongside Linney’s film crew, who delivers a weekly TV show for Royal Mail. This joined-up editorial approach means the teams share story ideas, allowing us to efficiently deliver complementary content across Royal Mail’s internal communications channels. Using QR codes within stories links readers to further information about the topic covered – whether in content-on-demand films, website articles or social media posts.  

Sharing what matters

The publication combines first-person stories from leaders and colleagues, current news and competitions. Crucially, sections on strategy are shared by frontline colleagues, demonstrating the impact on – and improvements for – those involved. It’s not just about reporting on what’s happening, but demonstrating its implications, using peer-to-peer voices across a diverse range of roles in various different locations. Courier magazine is printed on sustainably sourced paper and delivered to the homes of current and retired Royal Mail colleagues. 

The results

Not only is the Courier magazine a great success internally – with readers across the business engaging in the updated format and feeling more connected to the workforce – but it has also been recognised externally, scooping up three award wins at the Internal Communications and Engagement Awards, including gold in the “Best use of print for internal communications” category. We hope to continue highlighting the inspirational work of Royal Mail and its emotive employees for many years to come. 

Linney – bringing your internal comms to life 

Maximising your internal communications is a key way to engage and inspire your employees. At Linney, we support brands by combining strategic brand messaging with targeted employee advocacy to bring together workforces.  

Are you looking to elevate your internal communications? Contact us to see how we can help.