Each year, Experian brings together its partners and clients. Called Connect, the get-together takes place at Windsor’s Fairmont Hotel.
Briefed to create an immersive breakout experience, our teams set to work to design a room that would engage and inspire our client and its event delegates. The purpose of the interactive space was to explore the data in the real world, with links to the products and services Experian offers.
The experience designed by Linney incorporated four distinct areas. An interactive station allowed guests to create their own AI poster artwork, generated and printed in front of their eyes. A demo station showing deepfake technologies in action transformed guests into famous faces instantly on the screen.
Algorave involved sound artist Lucy Cheesman programming live electronic music and animated graphics that were broadcast on an LED screen. Live coding techniques allowed guests to create their own adaptions to the musicscape. MoneyMules was an immersive animation video created by our Film and Animation team and scripted by the Writing team about potential pitfalls for someone who transfers stolen money between accounts on behalf of criminals. The project gave delegates lots to think about and experience.