A strategic approach to marketing and communications is vital to the success of any brand. But sometimes a little instinct can pay off.

This weekend, Derby County take on Nottingham Forest at Pride Park.

Exactly six years ago, a few minutes before half-time during a typical blood-and-guts encounter between the bitter local rivals on a blustery Derby day, the Forest keeper was preparing to hack the ball up the field when a Kenco coffee cup blew on to the pitch and landed in its path, spinning the ball in the air…

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Here’s a little sting I’ve made, experimenting with new plug-ins we’ve got here in Multimedia. It was done with 3DS max and the plug-in Particle flow box 2 and put together in After Effects.

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After nearly three years and an Emmy win for interactive media, the makers of “Star Wars Uncut,” a fan-made shot-for-shot remake of the first Star Wars film, have released their final product.

Whether it be family members and friends traipsing around their living rooms in full costume while reciting the lines or stop-motion animation using cardboard cut-outs or toys, each scene is meticulously recreated with 15-second bits made by fans that are stitched together to match the 1977 original.

In 2010 it won a Primetime Emmy for Outstanding Creative Achievement In Interactive Media.

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Every second, one hour of video is uploaded to YouTube. That’s 24 hours every 24 seconds… or a decade every single day. Discover more time-bending stats at http://www.onehourpersecond.com.

Social Media, YouTube

I have to admit, when I first saw the More4 rebrand visuals a few weeks ago I wasn’t overly excited – a nice enough visual mark with some obvious potential for TV and animation. (more…)

More4, rebrand, TV Idents, Visual Identity

As a big comics fan – I found it interesting to see that Landor have recently rebranded DC Comics as part of their current shake up to attract new readers. My first thoughts are that it’s nice to see some good design in a field that is usually filled with some terrible graphic design (with noteable exceptions), surrounding often stunning artwork. Although I am getting bored by identity systems that are so flexible that the logo can be ‘anything you want it to be’ (Aol comes to mind recently), seeing this in the context of a company that is no longer just about comics but is a huge entertainment industry makes sense to me.

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Comics, DC, Landor, logo

This fella shoots things with airguns (not animals) and takes high speed photos of them.

Christmas decorations full of gelatin, carrots, balloons, cans of pop, you name it this boy shoots it. I’d love to see a video of this stuff. More of his work on here:

http://www.flickr.com/photos/8763834@N02/sets/72157622985983435/

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