Our mission was to capture lifestyle shots celebrating the premium nature of the Alpine team and its number one driver Pierre Gasly. The brief called for a series of images that showcased the luxury and performance associated with the championship, through both the products and the environments they inhabit.
A luxurious home in Surrey was selected to embody the exclusivity and sophistication of the Formula 1 lifestyle. Pierre wore and interacted with various products, including clothing and collectibles provided by licensed partners who were carefully chosen for their connection to the world of motor sports.
The large Linney crew included a photographer, lighting assistant, art director, makeup artist, set designer, camera operator, producer and account director. A second shoot followed, where the focus shifted to F1 fans, with models showcasing the products in relatable, everyday settings. The result was a dynamic library of high-quality imagery and footage ready to make an impact across social media and print campaigns for both Alpine and its licensees.