Linney combines consumer insights, creative excellence and world class manufacturing to deliver an end-to-end service for packaging – from idea to aisle.
- Consumer Insights, market research
- Design innovation, prototyping, 3D in-store visualisation of creative concepts, and user testing.
- Cost effective, well designed packaging for maximum impact throughout the product journey.
Linney works across all market sectors, creating innovative packaging – amplifying the attributes that attract consumers and promote a product’s properties, provenance and benefits.
Insight and research
Robust research and innovative software powers the packaging process at Linney.
Our team of neuropsychologists and user experience experts deploy Linney’s own unique technology to road-test millions of packaging combinations with consumers. By measuring their biometric and neurological responses to multiple packaging concepts, we can identify the most effective composition of its component elements – shape, size, colour, words, materials and textures.
Science informs our creativity, and our design talent understands and brings ideas to life.
Having insights and design under one roof means nothing gets lost in translation. Consumer testing and market research ensures our designs are relevant and impactful. We draw on insights into competitor products and explore what’s new in packaging technologies and materials to deliver designs with credibility and real value.
We have a wealth of multi-disciplinary designers who consider factors beyond the look and feel of a piece of packaging including:
- Sustainability: Materials aligned to a brand’s products, personality and environmental credentials
- Functionality: considering the consumer’s needs throughout the pack’s journey from on-shelf to disposal
- Seasonality: Cost-effective options to refresh on-pack messages to reflect the time of year
- Mass customisation: Delivering variety and personalisation without the associated manufacturing costs
Our artwork software generates 3D versions of concepts that are shared once again with consumers. Designs are refined based on feedback before heading for the shelves in a virtual store environment to test their ‘stand-out’ credentials ahead of the physical prototype phase.
Sampling and manufacturing
Here’s where style and substrate come together to create attention-grabbing packaging.
Our rigorous testing process continues with consumers handling hand-cut samples, sharing feedback about the design, finish and physical properties.
Then we manage the production process – using our on-site print and finishing facilities or working with our specialist packaging print partners.
A 360-degree service
Linney’s contract packing service completes our packaging promise. Our teams can pack, store, process and dispatch items across the UK and beyond – to stores or individual addresses.
We can also produce secondary packaging and POS material that delivers even greater shelf impact.
Linney’s consumer-driven insights, innovative technology and manufacturing capabilities combine to create eye-catching packaging – from idea to aisle, browse to basket. Choose everything – or select the elements your company needs.