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A guide to omnichannel retail:
Why it's a must for beauty brands in 2023
Is your brand ready for the omnichannel revolution?
The days when beauty and healthcare brands were either digital or in-store are gone for good. But while the majority of businesses have both a physical and an online presence of some sort, not all can boast of offering an omnichannel experience.
Why you should ensure your customers receive a truly omnichannel experience
The customer is barely aware that they’re switching channels, from website to app or store - your brand can track each of these interactions as part of the same journey and customise your response accordingly.
Why is this important? Because an omnichannel approach can drive sales, attract new audiences, boost the return on your investment, allow you to personalise your offer to each customer, and build relationships with fans of your brand. Highly prized goals for any business.
Included in the guide:
- Retail and online: how omnichannel selling can boost your revenue
- Morphing: how retail-based brands are expanding their reach
- The Glossier story
- The future of online selling
- Resonating with your audience wherever they are
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