Fedrigoni’s new stand design for London Packaging Week
Stand design and build for the world-leading specialty paper and self-adhesive manufacturer.
- Event stand build
- Stand design services
Fedrigoni, the specialty paperand self-adhesive manufacturer, attended London Packaging Week to get in front of the world’s biggest suppliers to the packaging industry and thousands of designers, packaging developers, marketers, founders and buyers. Packaging Week’s four events at Olympia create a vibrant home for packaging and design. It is the perfect meeting place for brands involved in producing packaging in the key sectors of luxury products, FMCG, beauty and premium drinks.
Fedrigoni asked our Events team to design an event stand to showcase its innovation and creativity while enticing new potential clients.
Using stand design to capture the attention of event attendees
The stand design needed to have a real impact in a sea of more than 170 exhibitors. The large 8 x 6 metre island stand was visible and approachable from all sides. While this increased the brand’s exposure, it presented a challenge for our designers. The stand had to have an impact when viewed from any angle, as well as being accessible from all sides.
The design needed to spotlight the two sides of Fedrigoni’s business, specialty paper and self-adhesives, as part of the layout and format of the stand. Our design concept focused on how Fedrigoni enhances the paper product to showcase the colour range and vibrancy of the images printed on it.
A striking stand design
We used high-quality lenticular images (showing different images from different angles) and panels of colour alongside three-metre-high triangular totems. Wrapped on all sides with branding, the totems included a focus on the two aspects of the firm’s business and its founding date of 1888. These totems were an effective way to grab attention from all angles.
We managed the project from start to finish, providing event concepts and producing artwork, through to manufacture and installation. To enable Fedrigoni to reuse the stand at future events, our Events team was on hand to dismantle and store the stand, ready for the next one.
Improve your event presence
This project, the third exhibition stand Linney has developed for Fedrigoni, marks the latest step in an excellent partnership between our two brands. The impressive stand made its mark at the popular exhibition and allowed Fedrigoni to stand out among its competitors.
Contact us today to improve your event presence and stand out in front of your potential customers.
