Watch: Understanding and mapping the food packaging landscape

Linney’s Katie Oliver and Janet Shipton recently shared their expertise in food packaging at the popular Food Matters Live exhibition.

Effective auditing and reviewing of the retail packaging landscape helps us make sense of what works well and where there are opportunities for improvement to create more incisive design strategy and briefs.

In their recent talk at the Food Matters Live exhibition, Linney’s Katie Oliver and Janet Shipton spoke about how innovative methodology, using data analysis, insight and product mapping can help us to understand the landscape and possibilities of primary packaging.

Watch the highlights of their presentation:

 

 

They spoke about the Linney Pack Architecture solution – a comprehensive audit and heuristic evaluation technique which helps to uncover recurring themes and patterns across whole categories and at individual pack level, to help assess, challenge and improve upon the established standards.

You can read more about Pack Architecture here