Watch: data haterz

Our recent insight forum explored the grubbier side of data.

Data’s a bit of a dirty word at the moment. As marketers we know its potential, but as individual consumers we’re increasingly wary of how and where it’s used, and who by.

The Cambridge Analytica and Facebook furore brought it to the fore recently, as did the countless GDPR themed emails filling up our inboxes. But where do you draw the line?

We explored that in our recent Coffee forum at Linney. And Matt from our Insight team’s here with a summary.