Watch: The Prospect of Co-Creation

Could customers be the driving force behind the next big idea for brands?

From designing new LEGO sets to brainstorming delivery projects for DHL, our latest Coffee forum explored the topic of creativity – and how brands are harnessing the power of co-creating with consumers.

What is creativity? Can anyone be creative? How effective is co-creation and why should brands care about it? These were just some of the questions asked by our Insight team, before setting hands-on creative tasks for those who came along.

Here, James from the team guides us through the science of these concepts.

You can always join us for more of our monthly Coffee sessions. They explore how we live, eat, shop and play today – or could do tomorrow.

Get in touch if you’d like to attend a future event.