Transforming with taste
We worked with our client to improve the look and feel within its restaurants, building a bright, appealing brand to roll out across each site.
Linney’s helped Compass Group UK transform its presence in BT sites with a dynamic new brand toolkit.
We began the journey by creating an engaging film, showing the day in the life of Molly, a typical BT colleague. This helped Compass strengthen its partnership with BT and demonstrate its personalised approach to each location it provides services for.
We then worked with our client to improve the look and feel within the restaurants, creating a vibrant, appealing style to roll out across each of its sites.
The brand cleverly uses the bright colours from the BT logo, combining them to promote each environment as fun, fresh and appetising.
Our client is also developing an app that matches dishes from Compass restaurants to entries on MyFitnessPal, helping customers to make balanced choices. We applied our style and brand guidelines to the app, matching it to the instore experience and improving usability.
Watch this space for more updates.