A toast to TGI Fridays
Celebrating shared successes and values with the popular dining brand
Our latest Creative Forum welcomed senior brand and marketing team members from restaurant chain TGI Fridays.
It was a chance to look back on the early successes of the brand’s partnership with Linney, to look ahead to its ambitions – and to raise a glass to what we can achieve together.
Speaking at the session, Marketing Director, Al Gounder, and Brand Manager, Sarah Wheatley, spoke of the family values that are central to the company. They’re part of the reason Linney, also built on family values, was seen as such a good fit.
The pair talked through recent projects we’ve completed together – from menu redesigns to a very successful 4th of July rebrand – against a mocked-up restaurant backdrop.
And, to close, TGI bartenders Scott and Chris joined us to demo their ‘flairing’ skills with a range of tasty mocktails.