Trends
Digital screens honours for Linney
Big win for McDonald’s work at the Digital Signage Awards
Linney digital screens, which grab customers’ attention in McDonald’s restaurants across the UK and Ireland scored a big win at the prestigious Digital Signage Awards 2019.
Our complete service – which includes creating, managing and distributing content for over 30,000 screens in more than 1,300 restaurants – won the Overall Solution: Multiple Venue Roll Out category against stiff, international competition. It was also highly commended in the Restaurants & Food Service category.
These respected, independent awards recognise great work in digital signage from world-class providers all around the globe.
The honours are further proof of Linney’s growing credentials as a trusted provider of digital screens tailored to specific sectors and large-scale estates that are already benefiting some of the world’s best-known brands.
Our work with McDonald’s – part of the brand’s Experience of the Future initiative – has helped digitise in-store marketing and revolutionise the customer experience.
Together, we share exactly the right messages on exactly the right screens at exactly the right times – a move that’s grown both sales and transaction sizes.
Speaking of the win, Dan Outram, McDonald's Client Services Director at Linney, said: “We’re delighted to be recognised for one of Europe’s flagship digital signage projects.
“We’ve worked in true partnership with McDonald’s UK & Ireland, building on our long-standing relationship. This has resulted in a flexible, scalable solution that’s had a really positive impact the brand.
“We’re really pleased to have played our part in its restaurant transformation within the Experience of the Future project.”
See what our award-winning digital signage could do for your business here.
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