Summer High Street Review 2017
The latest publication from our Insight team showcases the ever-changing retail environment.
Our third High Street Review, published by the Insight team, is the latest of our seasonal reports showcasing the retail climate.
The new edition focuses on the trends we experienced over spring and summer 2017.
We explore the uncertainty of a post-referendum economy, how this has affected high street spending and how we use our spare cash.
The unpredictable weather over the summer also posed unexpected challenges for retailers, and we look at how they reacted – including weather-based marketing.
We also explore how some brands challenged their customers, with standout examples emphasising experience over transaction.
Among the latest marketing trends in our shops and food environments, the report calls out the rise of eye-tracking and heat-mapping technology too.
Here, in highlights from a recent Coffee forum, our Insight team talk about some of their findings.
To request a a copy of the Summer High Street Review 2017, please contact the Insight team.