Smarter shelves for HiPP Baby

We're helping HiPP Baby make the most of in-store product displays.

Linney’s been working with organic baby product brand HiPP to revitalise its in-store product displays across the UK.

Our first campaign for HiPP, involving the design and creation of shelf trays for its organic baby food and milk products, went live earlier this year.

The challenge was to create fun, engaging and on-brand shelf display units for the HiPP range.

We achieved eye-catching results by incorporating HiPP’s iconic rolling hillside design into the shape and structure of our mid-gondola concepts, celebrating the organic nature of the brand.

This is a fairly new client for the Linney team, and one of our first forays into the baby market.

Stay tuned to hear the next steps…