Poppy power for The Royal British Legion


1 July this year marked the 100th anniversary of the first day of Battle of the Somme, when over 19,200 lives were lost.

As a tribute, The Royal British Legion’s Poppy Shop produced beautiful lapel pins using British shell fuses fired during the battle, and red enamel mixed with earth from the British front line. Each came with a certificate honouring an individual soldier killed on the first day of the battle.

They proved fantastically popular – worn by celebrities and politicians, and featured on BBC Breakfast – creating a rush of orders hundreds of calls and emails into the Linney Customer Response Centre, and a waiting list of nearly 25,000.

In order to continue commemorating the lives of Service personnel that were lost during the historic Battle of the Somme, new pins have been created.

Each of the new pins is made in the same way from the same material, but the new pin is engraved on the reverse with ‘SOMME 1916’ and arrives in a lacquered wooden presentation box with an illustrated Certificate of Authenticity. The new product also comes with a certificate commemorating the life of an individual soldier, but this time the certificate commemorates those who fell during the 2nd to the 141st day of the Battle of the Somme.

“The significance of the pins is so poignant,” said Linney’s Alison Thistlethwaite. “Proceeds from these and all Poppy Shop products goes to help and support of our service people, past and present.”

To buy a pin yourself visit www.poppyshop.org.uk or call 0300 123 9110.