Superb support for Macmillan
Linney helps iconic cancer charity make the most of its fundraising
Few healthcare charities in the UK have an impact as profound as Macmillan Cancer Support. From specialist healthcare and financial support to people affected by cancer, it also looks at the social, emotional and practical impact cancer can have – so an efficient fundraising support partner is essential to the charity’s success.
Since joining forces with Linney in 2017, Macmillan benefits from our full-service solution all under one roof – delivering e-commerce, print, direct mail, fundraising, warehousing, fulfilment and logistics.
From cancer information, fundraising packs, merchandise and business cards for healthcare professionals, print-on-demand items and gifts, we handle over 18,000 orders for the charity – with more than 80,000 pieces of merchandise and collateral distributed across their network. Working with third-party suppliers, we’ve also been able to launch a gift box service, supplying personalised items to customers.
We’re collaborating with Macmillan too; with important projects such as a print portal to allow stakeholders to order items and artwork on demand, a fully auditable barcoding system for collection materials, as well as the development and production of name badges and virtual gift items.
On top of these services, we also provide customer support – answering calls and responding to emails from Macmillan Shop customers.
With two-way integration in stock management, we handle, store and fulfil around 80% of all Macmillan materials, as well as working alongside other third parties to enable important collateral not handled by Linney.
“We have such a diverse user base from the people living with cancer who need support to our fundraisers and corporate partners who go to extraordinary lengths to raise money to keep our services running. It’s so important that our customers get the best service possible and we’ve built a strong working relationship with Linney to review and develop our operations over the last few years. In such uncertain times it’s been great to rely on their wide-ranging offer and expertise.”