Rise to the occasion

Eye-catching display units created for bakery giant Warburtons have been shortlisted for a POPAI award – a recognition of point-of-purchase perfection.

Linney created free-standing units that are durable, striking and adaptable, with informed design at the heart of the structure.

Combining the best of creativity and consumer insight, our research helped pin down the most effective way of displaying Warburtons loaves on shelving, creating much-needed standout in a sector that’s packed with competitors.

From concepts, consumer perception research and 3D rendering, to prototypes and final product, the outcome was a sturdy steel display that gives each loaf pride of place on the display unit. Crafted with premium-looking materials and fixtures, it’s a piece of shop architecture that’s likely to outlast numerous campaigns.