Rebrand mission an overnight success

Experian recruited Linney for a top-secret overnight mission to redecorate and rebrand offices across five German locations.

New venture, new look

When the world’s leading global information services group completed the acquisition of Arvato, Germany’s second-biggest credit provider, the new venture called for a new look. It was the height of the pandemic, with virtually all employees based at home, offices locked down and a ban on international travel.

 

Mission possible

Luckily, Linney creativity can’t be contained. We designed and despatched ‘feel-good’ welcome gifts for more than 100 colleagues and set to work transforming the external and interior branding of the Arvato estate. Linney appointed Germany-based partners to scope and survey each site. Working under Covid-19 restrictions, they measured every meeting room, lobby, corridor and kitchen. Our interiors team modelled and designed each space and built a ‘design kit’ with graphic patterns, language and logos to encourage consistency across each site.

 

The results

Within a month, we had redesigned every space in each location with Experian branding. Teams were deployed to transform the spaces overnight in time for our client’s shareholder announcement.

“If you are running a rebrand in a pandemic and to a very tight timeline, it’s important to have a strong, trusted team around you,” said Experian’s head of brand and marketing communications. “Happily, I have just that in Linney.”