Making screen sense for McDonald’s

The right message, on the right screen, at the right time. We’re lovin’ it

The challenge

Linney provides McDonald’s with digital content management for internal and external facing screens across more than 10,000 screens in 1,300 restaurants in the UK.

The idea

Our role involves producing, managing and distributing digital content for around 10 screens per store, scheduling content to respond to customer needs as they change throughout the course of a day for every individual screen. This means McDonald’s can get exactly the right message across at exactly the right time, using our reactive content scheduling tools.

The result

Linney’s data-driven approach makes content scheduling simple, enabling each individual restaurant to show its own messages throughout the day. The software also provides flexibility that enables McDonald’s to centrally control messages at a local level and provide restaurant teams with a degree of control and flexibility over the content they display. In addition to this, every item and price can be controlled with our software.

To complete the full end to end solution, Linney’s Customer Response Centre also monitor the screen’s performance and manage the full servicing and support of the screens, ensuring the full benefits of the screens are delivered at all times.