Linney gives CYO a makeover
Fun display units give upstart brand a new lease of life
CYO is a new name in beauty, but with the retailer’s shelves full of competing products, they needed to stand out from the crowd and appeal to a younger demographic.
The Linney design team set to work – creating two different free standing display units (FSDUs) that would showcase CYO’s products in a way that would separate the brand from its contemporaries.
To gain traction with a younger demographic, influence was drawn from social media, with the ‘visual-tiling’ format used by many platforms recreated on the FSDU. The tiles created natural frames for the products, presenting them in a fun and expressive way.
The innovative design, which accomplished the feel of a permanent fixture in a temporary display, accommodated two types of self-locking POS that required no glue, tape or substrates – both minimising costs and reducing the environmental impact.
The finished design received extremely positive feedback from both CYO and customer’s in-store. Due to the phenomenal sales results the units achieved, the project has been shortlisted at the 2019 Popai Awards. Winners will be announced at the awards ceremony on the 8th October, so watch this space.
The FSDUs really stood out in-store and the innovative structure brought the units to life and were a huge talking point – for both staff and customers. This was the first time that we had executed CYO on a FSDU and Linney really went beyond and exceeded our expectations! They were really supportive and helped us to maximise the creative of the unit – keeping them ultra-modern with a disruptive twist as well as being able to meet our delivery schedule for the platinum in-store launch.
Chloe Watkins | Shopper Marketing Manager – HRO, Cosmetics & Accessories