First-class publication for Royal Mail readers

When Royal Mail decided to turn the page on the UK's oldest and biggest employee newspaper, it looked to Linney to refresh and relaunch the popular publication.

Modernising print

For more than 50 years, Courier has been keeping Royal Mail colleagues informed about the projects and people shaping its business. As part of its transformation plans, it wanted to modernise its internal communications too – but was determined to retain its much-loved title. We assembled a Linney team featuring an editor, art director, designer, photographers and project managers to review and refresh this busy tabloid newspaper. We proposed a quarterly 44-page magazine with a mission to “update, inspire and celebrate”. This new look and feel allows for larger, vibrant images and in-depth features.

 

Team effort

Importantly, the Courier crew works alongside Linney’s film and animation team, which delivers a weekly TV show for Royal Mail. This joined-up editorial approach means the teams share story ideas, allowing us to deliver complementary content across Royal Mail channels.

 

Sustainable, accessible

Using QR codes within stories links readers to further information about topics covered – either in content-on-demand films, website articles or social media posts. The publication combines first-person articles from leaders and colleagues with news, human interest features and competitions. Courier is printed on responsibly sourced paper and is delivered to the homes of around 135,000 current and retired Royal Mail colleagues, making it the UK’s most widely distributed internal comms publication.

 

The results

Feedback on the launch edition was universally positive. Royal Mail’s senior channels manager said: “It’s no surprise to see Linney’s dedication and commitment, matched by the editorial expertise and production values of the final product.”