Ecommerce success for Balance Athletica

Speed and strength in online retail

The challenge

Balance Athletica is a popular fitness apparel brand that you might have seen across social media – particularly Instagram. It’s a fast-growing US-based business with a vibrant online presence that has very recently moved to the UK – a step that Linney was only too happy to help with.

As sales grew across the globe, Balance Athletica required a partner to help with orders and distribution in foreign territories. UK and EU distribution has, until very recently, been an unknown quantity for Balance Athletica, which was founded in Denver, USA.

Balance Athletica’s fans thrive on new product launches, which tend to sell out very quickly – meaning the ability to review, react and restock is essential – so keep their customers happily supplied they tapped into Linney’s ecommerce knowledge and expertise.

The solution

With a highly detailed and structured approach, the Linney team has built a system that enables us to pick, pack and despatch orders daily – guaranteeing that the vast majority of orders are received very quickly.

We are also able to scale-up resources quickly for key points of demand in the Balance Athletica calendar – for example, new product launches, sales, Black Friday, and so on. Our friendly and skilled Customer Response Centre deals with ad-hoc enquiries, exchanges and refunds.

The results

Since the collaboration began, we’ve succeeded in despatching 98% of Balance Athletica orders on the same day that they’re received. This has been well-received by fitness fans, eagerly awaiting their new kit, and the brand.