Does What It Says On The Tin

Linney helps Ronseal wow customers with stunning 3D display.

The Challenge

Gardening and DIY have never been more popular. So, in an increasingly competitive marketplace, Sherwin-Williams needed their well-established Ronseal range of products to stand out among the competition. The point-of-sale solution would have to be bespoke, with each incarnation tailor-made for any one of the 300 B&Q stores they were destined for across the country.

The Idea

The team at Linney created vibrant 3D garden scenes designed to bring both the product and the shelf to life. Against a backdrop of an ideal suburban garden, customers were able to see colour swatches made of individual pieces of fence showing exactly how the wood stain would look in a real-life application.

By bringing the scene to life, we were able to bridge the gap in the customer’s mind between pots on a shelf and a solution they could imagine using in their own gardens. We wanted people to feel motivated to make the most of their gardens and feel empowered to go out and turn their vision in to reality.

The Results

“We were thrilled with the success of the POS support for the Ronseal 2017 trading plan within our B&Q account. We wanted to excel the POS presence above and beyond anything we’d done in store before from our Ronseal brand. With the support of B&Q, we gained space within both aisle and ends and took the opportunity to produce exceptionally creative POS to aid the consumer’s journey through navigation, inspiration and education, using eye-catching visuals plus clear information” Laura Hettenbach, Channel Marketing Manager, Sherwin Williams

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