Delivering the goods for Post Office
Digital marketing campaign catches the eye of the judges at the 2019 Corporate & Finance Awards
With the growth of the company’s banking services, we were tasked with helping to drive Post Office savings accounts, encouraging both new and existing customers to open an account and save towards an achievable or desirable goal. We also needed to deliver messaging that helped to remove the stigma of saving being a difficult process.
Using research conducted on behalf of Post Office, social media influencers were approached in five key areas where people said they struggled to save, creating a ‘Save More’ Squad.
We worked with the influencers to develop a range of ‘saving hacks’ from their areas of expertise, leading to a number of short film snippets demonstrating their tips and tricks to help potential customers spend well and save more. We created supporting material too, such as a downloadable budget planner and online calculator tool.
Customer and public engagement was overwhelmingly positive to the Spend Well, Save More campaign:
- A 24% increase in visits to the Post Office Savings website, including 160,000 unique visits to the online calculator tool
- 475,000 people viewed over 75% of the videos we produced for Post Office’s social channels
- 46,000 people actively engaged with the social media content by liking, sharing or commenting on posts relating to the campaign
- The campaign drove 83% positive sentiment amongst social channels, up from 54% on Post Office’s typical social posts