Poppy Shop support

We've despatched hundreds of thousands of items this year for The Poppy Shop, The Royal British Legion's official online store

CRC With Remembrance Sunday not too far behind us and Christmas just around the corner, it’s been the busiest few weeks of the year for our Poppy Shop team.

The Poppy Shop is the official online store for The Royal British Legion and sells a range of branded gifts, jewellery and memorabilia.

We’re responsible for the complete physical operation of the store. As well as stocking, picking and despatching tens of thousands of items each year, our contact centre team deals with sales calls and product enquiries from across the world.

It’s a workload that varies enormously through the year. In the five weeks before November’s Remembrance commemorations, the numbers in our contact centre team dedicated to the Poppy Shop grow from five call centre operators to 25 to cope with a huge rise in demand. We’re open longer too – seven days a week and some evenings until 10pm.

Demand varies across the week too. Every year, we send a selection of Poppy brooches to be worn by the celebrities on Strictly Come Dancing and The X Factor, and Saturday nights see a surge of activity as customers rush to order what they’ve seen on prime-time TV. This year, we’ve despatched more items than ever, even beating last year’s First World War centenary commemorations.

It’s this flexibility and our commitment to customer service that’s led recently to the Royal British Legion renewing our partnership for another three years. And with 100% of the profits of the shop going to Royal British Legion, we’re proud to be playing our part in generating funds that can then be used to support personnel and their families, past and present.

Shop the full Royal British Legion range at www.poppyshop.co.uk