Clear benefits on show for Saint-Gobain

Fit Show 2018 stand reveals Planitherm glass comfort features

Linney’s live events service has helped Saint-Gobain share the comfort benefits of its Planitherm glass brand with delegates at the UK’s premiere window and doors show.

The FIT Show 2019, held at Birmingham’s NEC, was a chance to talk face to face with manufacturers and installers about the difference choosing the right glass can make to customers’ home comfort – and their own bottom line.

Having already helped develop and deliver the Planitherm story across print, digital, film and other channels, Linney designed and built an exhibition space that brought it to life for delegates, encouraging them to spread the word to consumers.

The 10 x 7 metre event stand incorporated meeting areas, a screen showing social media feeds, plus a glass-like transparent screen with animations explaining the comfort features of Plaitherm’s three glass options.

We also included a virtual reality booth, with immersive content created by Linney’s in-house VR experts.