Lest we forget

We've been helping The Royal British Legion deliver this year's Poppy Appeal.

On Remembrance Sunday, 12 November, thousands of people will march past the Cenotaph in London as a nation honours all those who have sacrificed their lives to secure and protect our freedom. In readiness, at Linney we’ve been working closely with The Royal British Legion to make The Poppy Appeal 2017 a success.

Launched on 25 October, it’s seen a host of events and activities running across Britain, including Fields of Remembrance and Poppy Days. It culminates in Sunday’s Festival of Remembrance at the Royal Albert Hall.



We’ve spent the past few months producing and sending nearly nine million packs to supporters and potential supporters, printing personalised poppies, and making sure merchandise for The Poppy Shop – the charity’s retail store – is available when needed.



Fields of Remembrance

Linney produced nearly two and a half million packs containing wooden ‘Little Remembrance Crosses.’ These were sent back from Legion supporters  with a message to someone who lost their life serving the nation.

Our teams have been helping plant the crosses in six Fields of Remembrance around the UK (the pictures show our work in Cardiff). We’ll also be supporting The Royal British Legion at some of the opening ceremonies.



Flanders – Ypres

Meanwhile, we’ve produced close to five and half million other packs containing poppies ready for supporters’ messages.

Once returned to Linney, these handwritten poppies were scanned and digitally printed onto Foamex, for delivery to Belgium and planting at Menin Gate in Ypres early this month.



Poppy Shop pop-ups

This year Poppy Shop merchandise is available to buy at pop-up stores in 10 shopping centres (compared with stores in just two centres last year).

As well as making sure stock is available for these stores, Linney also manages stock and fulfilment of all online and telephone orders too.