Join Linney at Packaging Innovations 2019

We turn ‘WE THINK’ into ‘WE KNOW’

Our Insight  team offers so much more than traditional market research. To show you, they’re exhibiting some of their successful projects and demonstrating case studies in a VR experience at September’s Packaging Innovations show in London.

All our clients work in extremely competitive markets and our Insight team helps them get the edge. Through academic thinking and technological innovation, they’re able to offer new and informed perspectives that remove subjectivity – there’s a real science to what they do.

Unlike a lot of Linney’s competitors, insight isn’t an afterthought. Research is done throughout the entire creative process to ensure what we’re creating is right for both our clients and their customers. We road-test millions of packaging combinations with consumers to help identify the most effective designs, taking into consideration the shape, size, colour, words, materials and textures. And the results inform our design team’s creative thinking.

If you’d like to know more, visit this year’s Packaging Innovations show 11th-12th September in London’s Olympia. Alongside the Insight team, industry expert Dr Janet Shipton will be talking about how she works with Linney to deliver consumer focused insight for perfect packaging design.

Head to stand F75 for a chat. Register for tickets here.